MURRAY ZETTERHOLM 

Web Developer

SUMMARY: Seventeen years owning and operating a Christian book store, ten years owning and operating small-business consulting companies, and ten years Fortune 100 corporate software development and strategic planning experience enable Mr. Zetterholm to step in and perform well in a wide variety of circumstances. He has extensive experience with marketing, product-line evaluation, cash-flow management, customer service, website development and maintenance, managing software development projects and maintaining time-critical software applications. Ecommerce specific highlights include: Fontanini Nativity figures for local store with nationwide sales (Storefront software, about 1000 items at peak, site has remained active since 1998); Various short term niche sites for local store (using Storefront software, typically less than 200 items – duration 3-5 years each); site for local author/artist (Zen-Cart software, less than 50 items – duration 3 years so far); site for local artist (Zen-Cart software, about 200 items – launching February 2010); Site for local Christian Bookstore (Zen-Cart software, 2000 items so far, 4000 planned, envisioned primarily as a local customer order and pickup, like 1950’s Sears Catalog pickup-only store – their goal is a less than 48-hour turnaround on orders, with no inventory – launched February 2010.)

Core Competencies

• Strategic Business Planning
• Business Process Analysis
• Project Planning & Design
• Team Leadership
• Technology Needs Assessment
• Applications Development
• Infrastructure Deployment
• Structured Methodologies
• Customer Relations
• Process Redesign & Change Management

PROFESSIONAL EXPERIENCE

mzPMP Services, Saline MI, 2006 to Present

Mr. Zetterholm created a company to provide website design, development and web hosting services, as well as project management consulting and classes to local businesses. He created and taught a series of classes through Saline Community Education adapting a subset of PMBOK project management concepts to middle-school and high school student’s life situations.

 

Christian Crossroads, Inc., Ann Arbor, MI, 1993 to 2008

Owner

Mr. Zetterholm has been responsible for the financial management of Crossroads, including day-to-day cash management, accounts payable and accounts receivable management, and financial reporting. In addition, he has developed and implemented marketing plans, including the use of television, radio, print, direct mail and email-based advertising. Crossroads grew from $350K annual sales to $1.4M annual sales at its peak in 2001. During the national decline of the Christian Bookstore industry, Mr. Zetterholm has been responsible for developing and implementing cost-reduction/downsizing plans.

Micro Concepts, Ann Arbor, MI, 1988 to 1993

Senior Consultant/Owner

As owner/operator, Mr. Zetterholm provided computer, general business, and graphic design consulting services to Washtenaw County businesses. Mr. Zetterholm's clients included several architects, several retail stores (including Crossroads), a graphics design and pre-press company, several churches, and an off-site catering company. In 1993 Mr. Zetterholm acquired 50% of Crossroads and transitioned away from consulting to devote all time and energy to Crossroads growth. The computer consulting jobs typically consisted of determining and articulating the needs of the company, aiding in the selection of hardware and software for office jobs (accounting, marketing, contact management), selection of specialized software (stress analysis for architects, recipe/food service production for catering, POS for retail), installation of computers and network equipment, training, and follow-up as required. The business consulting jobs were varied, but included the development of cash handling and accountability procedures for a retail convenience store, assisting clients with the decision to in-source or out-source payroll and accounting, recovery from viruses, recovery from software and hardware errors. All of Micro Concepts' business development was accomplished through referrals from existing clients that were pleased with the work Murray had done for them.

 

PREVIOUS EXPERIENCE

Ford Motor Company / Ford Motor Credit Company, Dearborn, MI

Senior Systems and Planning Analyst (3-year tenure)

As a Management Role Senior Systems Analyst Mr. Zetterholm was a member of the seven-person team responsible for the development, writing, and presentation preparation for Ford's 5-year International Systems Strategic Plan, as well as for the development of a Ford-specific strategic planning methodology. Mr. Zetterholm interacted with technical and operations management in Ford Motor Company's International Subsidiaries, primarily those in South America, Australia and New Zealand. The objective of these interactions was to assimilate local plans into a comprehensive worldwide plan to allow for design and manufacturing transparency throughout the world.

Mr. Zetterholm coordinated the development, writing, and presentation of Ford Credit's 5-year Information Systems Strategic Plan. In this role he worked closely with Information Systems and Operations managers and senior Ford Credit Central Office and Field Operations Management. This task often resulted in assisting the operating activities to develop their own strategic plan prior to evaluating the role of information systems in that plan.

Systems Development Supervisor (3-year tenure)

Mr. Zetterholm managed several software development projects. The largest was managing a team of 15 programmer/analysts responsible for the creation of all of the technical software for a $25M project to computerize the functions within Ford Credit Branch Offices. At the time of approval, this project was the largest single computer project approved for development within Ford Motor Company. Murray's team developed an extensive application support library and custom database management system prior to the start of applications programming. They were responsible for the development of applications specifications and the training of the additional 25 programmer/analysts hired to complete the applications. (Yes, it was as fun as it sounds!)

Programmer Analyst (4-year tenure)

Mr. Zetterholm arrived as a new college graduate, programmer trainee. He received four promotions during these 4 years, the last being to a systems development supervisor position.

EDUCATION AND CREDENTIALS

Bachelor of Science Degree in Computer Science (with Honors)

Double Minor in Accounting and Financial Management

Michigan State University, East Lansing, MI

Project Management Professional (PMP) Certification - Suspended awaiting Continuing Ed Updates

Member, Project Management Institute (PMI) & Huron Valley Chapter of PMI

Member, Project Management Institute Information Systems Special Interest Group (PMI-ISSIG)

SUMMARY: More than ten years experience owning and operating small-business consulting companies, seventeen years owning and operating a Christian book store, and ten years with Fortune 100 corporate software development and strategic planning enables Mr. Zetterholm to step in and perform well in a wide variety of circumstances. He has extensive experience with both web-based businesses (development, maintenance, order fulfillment, customer support) as well as traditional businesses (marketing, product-line evaluation, cash-flow management, management of software development projects and maintaining time-critical software applications.) 

Through his web-development company his clients include: authors; artists; attorneys; retail businesses; ecommerce-based businesses; non-profit ministries; a chemical company; print publications; food-service; home repair; and others. The sites have been developed using: custom html/css/javascript approaches; Joomla and WordPress content management software; and shopping cart software including Storefront and Zen-Cart. Mr. Zetterholm developed these sites using primarily Adobe Systems CS3, CS4 software including Dreamweaver, Photoshop, Flash, Fireworks, and Acrobat. Most were developed using a phased approach, and most have included maintenance tasks at some time. In addition, several clients have hired Mr. Zetterholm to maintain their existing sites.

EMPLOYMENT EXPERIENCE:
07/2006 to Present – MZPMP Services, Saline, MI 48176 – Owner
Mr. Zetterholm created a company to provide website design, development and web hosting services, as well as project management consulting and classes to local businesses. He created and taught a series of classes through Saline Community Education adapting a subset of PMBOK project management concepts to middle-school and high school student’s life situations.

11/93 to 04/2011 – Christian Crossroads, Inc, Ann Arbor, MI 48103 – President
Mr. Zetterholm was responsible for the financial management of Crossroads, including day-to-day cash management, accounts payable and accounts receivable management, and financial reporting. In addition, he developed and implemented marketing plans, including the use of television, radio, print, direct mail and email-based advertising. Crossroads grew from $300K annual sales in 1993 to $1.6M annual sales at its peak in 2001. During the national decline of the Christian Bookstore industry, Mr. Zetterholm worked tirelessly to develop and implement cost-reduction/downsizing plans and alternative retail approaches including web-based sales.

7/88 to 11/93 – Micro Concepts, Ann Arbor, MI, 48103 – Owner
As owner/operator, Mr. Zetterholm provided computer, general business, and graphic design consulting services to Washtenaw County businesses. Mr. Zetterholm's clients included architects, several retail stores (including Crossroads), a graphics design and pre-press company, several churches, and an off-site catering company. In 1993 Mr. Zetterholm acquired 50% of Crossroads and transitioned away from consulting to devote all time and energy to Crossroads growth. The computer consulting jobs typically consisted of determining and articulating the needs of the company, aiding in the selection of hardware and software for office jobs (accounting, marketing, contact management), selection of specialized software (stress analysis for architects, recipe/food service production for catering, POS for retail), installation of computers and network equipment, training, and follow-up as required. The business consulting jobs were varied, and included the development of cash handling and accountability procedures for a retail convenience store, assisting clients with the decision to in-source or out-source payroll and accounting, recovery from viruses, and recovery from software and hardware errors.

02/87 to 7/88 – Ford Motor Company, Finance Staff, Dearborn, MI 48124 – Sr. Systems Planning Analyst
As a Management Role Senior Systems Analyst Mr. Zetterholm was a member of the seven-person team responsible for the development, writing, and presentation of Ford's 5-year International Systems Strategic Plan, as well as for the development of a Ford-specific strategic planning methodology. Mr. Zetterholm interacted with technical and operations management in Ford Motor Company's International Subsidiaries, primarily those in South America, Australia and New Zealand. The objective of these interactions was to assimilate local plans into a comprehensive worldwide plan to allow for design and manufacturing transparency throughout the world.

01/85 to 02/87 – Ford Motor Credit Company, Dearborn, MI 48124 – Sr. Systems Planning Analyst
Mr. Zetterholm coordinated the development, writing, and presentation of Ford Credit's 5-year Information Systems Strategic Plan. In this role he worked closely with Information Systems and Operations managers and senior Ford Credit Central Office and Field Operations Management. This task often required Mr. Zetterholm to assist the operating activities to develop their own strategic plan prior to evaluating the role of information systems in that plan.

05/82 to 01/85 – Ford Motor Credit Company, Dearborn, MI 48124 – Systems Development Supervisor
Mr. Zetterholm managed several software development projects. The largest was managing a team of 15 programmer/analysts responsible for the creation of all of the technical software for a $25M project to computerize the functions within Ford Credit Branch Offices. At the time of approval, this project was the largest single computer project approved for development within Ford Motor Company. Murray's team developed an extensive application support library and custom database management system prior to the start of applications programming. They were responsible for the development of applications specifications and the training of the additional 25 programmer/analysts hired to complete the applications. (Yes, it was as fun as it sounds!)

06/78 to 05/82 – Ford Motor Credit Company, Dearborn, MI 48124 – Programmer/Analyst
Mr. Zetterholm was hired as a part of new college graduate recruiting. He received four promotions during this 4-year period, the last being to a systems development supervisor position.

EDUCATION: B.S. Computer Science, 1978 with honors, Michigan State University, East Lansing, MI; Attended University of Michigan Evening MBA classes from 1981-1984, completing coursework in marketing, finance, business law and public policy.

STRENGTHS: Able to sift through large amounts of information and pick out the important pieces; Able to “bridge the communication gap” between technical resources and operations/customer personnel; Performs teaching/training roles very well; Very energetic and enthusiastic.

OTHER INTERESTS: Mr. Zetterholm enjoys reading (recently software manuals), enjoys camping, and earned his Black Belt in Tae Kwon Do in 2004. Mr. Zetterholm was a Junior Achievement adviser/teacher for 6 years, and was an accounting instructor at Washtenaw Community college for 3 years. Murray was a volunteer consultant with the Washtenaw County Small Business Development Center. Mr. Zetterholm assisted with the development and production of a weekly Ann Arbor Cable TV Show concerned with Christian Issues, including appearing on camera weekly to discuss books applicable to the week's topic.